Sponsorship Guidelines

Sponsorship Inquiry Guidelines

We receive a large number of proposals each month and evaluate them carefully to ensure they align with our corporate partnership and sponsorship requirements. We have developed comprehensive sponsorship guidelines to help potential partners understand our expectations and encourage them to submit proposals that align with our needs.

Based on our brand client experience, we prefer a four-to-six-month lead-time realistically to strategically plan and execute their investment and sponsorship activities. We are particularly interested in projects that offer activation and engagement opportunities for brands invest in partnerships before, during, and after the campaign. Nowadays, brands typically allocate as much resources, if not more, towards activation than on sponsorship.

We hope that potential clients will review our guidelines document carefully before submitting proposals. Thank you for considering us as your corporate partnership and sponsorship provider.

“We specialise in assisting global brands more inclined to invest in long-term partnerships rather than sponsorships of one-off projects or events.

We expect your project to be fully funded; not relying on brands for underwriting the entire cost, although we do work with Corporate VC’s to invest in your project, business, platform or ecosystem (see note below). We strongly encourage sponsorship seekers to add value by co-investing at least 10% of the sponsorship value towards the activation and overall sponsorship.

We work on a monthly retainer basis, applied as a draw against future commissions. Our typical retainer period is six months, and the monthly retainer fee is paid upfront each month, with all of the retainers paid-to-date deducted from future commissions earned.

The retainer payments stop as soon as we secure a partner, as continuing to do so would be a moot point, since the retainers paid-to-date are deducted in full from the commissions due.

We customarily require agency exclusivity, but we do work with in-house teams as well.

Note: There may be Corporate VC opportunities for potential corporate partners, both direct and via disruptive and innovative startups/emerging businesses re: opportunities in your platform incorporating IR, AI, and Web3. Separate budgets have been reserved for such projects as part of the activation spend, and potential Corporate VC options are available to invest in and acquire relevant partners and strategic alliances as part of a greater ecosystem.

About Us

We are a brand partnership and sponsorship agency working with leading brands worldwide, connecting brands with rights holders since 2008.

We are based in Los Angeles and London, serving sport and entertainment, along with clients in industries ranging from fintech to fashion, with a current concentration on disruptive innovation platforms and strategy labs.

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Innovation Platform

A collaborative innovation platform bringing together corporate partners and CVCs, C-Suite leaders and mentors, ad, media, and pr agencies, multi-platform media outlets, academia, and government, along with disruptive labs, entrepreneurs and intrapreneurs, incorporating smart city initiatives, 15-minute cities projects, IoT, AI, machine learning, robotics, immersive and extended reality.

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